38% haven’t bought life insurance or more of it because they’re unsure of how much or what type to buy

A recent Life Happens/LIMRA study revealed that 38% of Americans haven’t bought life insurance or more of it because they’re unsure of how much or what type of life insurance to buy. As an insurance broker, you can use this statistic to your advantage. Reach out to consumers who lack information, educate them on their life insurance policy options, and connect them to policies that will buy them peace of mind and boost your commission earnings.

Reaching this market shouldn’t be difficult. Before you set out to lower the percentage of Americans with inadequate life insurance coverage, however, you need to feel comfortable describing the products you want to pitch in laymen’s terms. You need to know how to market different types of life insurance in a way that appeals to the masses, and you need to know how to stress the importance of proper life insurance without coming off as too strong.

Based in Fountain Hills, Arizona, Brokers Alliance® serves independent brokers across the country. We are committed to helping independent brokers thrive, and have a wealth of resources that can make marketing and selling life insurance products easier than you’ve ever imagined. For access to proprietary tools, techniques, and methods that will make you the successful independent broker you strive to be, call Brokers Alliance® at (800) 290-7226.