Are You Connecting?

Women control more than 60% of the nation’s wealth, constitute more than 45% of American millionaires, and are growing their wealth at a rate nearly twice that of men. Does your ratio of female-to-male clients reflect these statistics? If not, you’re missing out. But do not fret. Brokers Alliance has a solution for you. It’s called Brokers Alliance Connect.

How was Connect conceived?

As prospective clients in the life insurance and annuities industry, women have largely been overlooked and underserved. As their wealth grows and their voices become more prominent, some women are finding it easier to obtain the financial assistance they need to grow their wealth and plan for retirement. There’s still a market imbalance, however, with more women seeking assistance from attentive, helpful brokers than there are brokers seeking to meet their demand. Brokers Alliance Connect was developed to help brokers better cater their services to financially successful women.

What is Connect?

A joint effort by Brokers Alliance and author/financial life planner Cynthia Fick, The Sisterhood of Money: The Art of Creating Wealth from Your Heart, Connect is designed to provide brokers with the tools and resources they need to equitably and persuasively market products to female clients and earn their trust and respect. Widowed and divorced women have a particularly high tendency to experience fear and uncertainty in relation to their finances. Through specialized training, invaluable coaching, and sage resources, Connect can help you appeal to the intuition of women who’ve had difficulty trusting financial advisors in the past.

What can you expect from Connect?

The aim of Connect is two-fold. Connect intends to make independent brokerage and financial advisory services more accessible to women. It is also designed to maximize back-office efficiency at your brokerage and grow your business’ wealth. As a participating broker, you’ll receive exclusive training and coaching, exclusive marketing materials, tried-and-true tips and strategies, and group networking opportunities. These resources can help you to satisfactorily address the individual concerns of women, enabling you to tap into a market in which there is still so much room for growth.

Connect can help you become a better broker and expand your business. To learn more about this new program and other services that can improve your business savviness and earn your clients’ trust, call Brokers Alliance at (800) 290-7226.