30% Haven’t Purchased Life Insurance or More of it Because They “Haven’t Gotten Around to it”

This statistic is alarming. How can someone who knows what life insurance is not get around to taking out a policy or broadening the scale and scope of an existing policy’s coverage? We don’t mean to sound crass here, but life insurance isn’t something you can just put off. Well, technically, you can. But if you do, you could fall ill or have an accident between now and the arrival of the “right time” to buy life insurance, at which point, it would be too late to do so.

Imagine you’re an adult with dependents. You don’t have life insurance. Someone asks you why you don’t have life insurance. You answer by telling that person you just haven’t gotten around to it. What should you do? Put “take out a life insurance policy” on your to-do list, and make it a high priority.

Even if you have a seemingly valid reason for not having adequate life insurance, such as not having enough money to pay a life insurance premium, you should think critically about that reasoning. In this instance, for example, a savvy individual would try to rearrange his or her budget so that he or she can afford life insurance. It’s that important. But “not getting around to it?” That’s not a valid reason.

We at Brokers Alliance are all about education. Educating you, the broker or other life insurance professional, to educate your clients. We believe that with proper education, we can raise awareness around the importance of having life insurance and improve this awful statistic. A consumer has the right to decide whether or not to take out a life insurance policy, but not having the time or energy to research policies and choose one should not be an excuse for not having life insurance.

Together, we can work to ensure that more consumers have the right amount of life insurance coverage for their needs. We’ve got tools that can help you help consumers make the right choices. And as a result of these choices, you’ll experience greater success. Everyone involved wins. To learn more about the tools that can help you encourage your clients to “get around” to purchasing life insurance coverage sooner rather than later, call Brokers Alliance at (800) 290-7226.