The average American spends two-and-a-half times as much on take-out food as he or she does on life insurance

According to LifeHappens.org, the average American spends two-and-a-half times as much on take-out food as he or she does on life insurance. If this is true, and you know from earlier posts that many Americans don’t have life insurance because they assume they can’t afford it, then you’ve just identified a market that is overflowing with potential business.

There are definitely people spending tens, if not hundreds, of dollars on take-out food every month who think they cannot afford life insurance. Your task, as an independent broker who wants coverage rates to be as high as possible, is to convince these individuals that they can afford life insurance and should make it a priority.

The fact that average spending on take-out food, at $75, is significantly higher than the average monthly life insurance premium is in itself a compelling argument. Challenge potential clients to closely examine their budgets and determine where they can cut costs that could be allocated to life insurance instead.

Would you like more strategies that can help you sell life insurance? Brokers Alliance® has a wide arsenal of effective marketing tools and highly qualified service personnel who will work with you to hone your sales and marketing strategies. To speak with an experienced member of our team, call (800) 290-7226.